Employee Spotlight

PatrickPatrick is a key member of the creative team at NSG! As our video strategist, he creates videos that communicate the value of our clients’ products and services. After the videos are complete, he shares their story across various digital mediums like social media, email campaigns, websites, and YouTube. With Patrick’s help, our clients’ messages truly come to life.

Nat Strat Stats

Describe your job in three words:
Editing, Filming, Animating

As a kid, what did you want to be when you grew up?
I wanted to be a journalist, I always enjoyed telling stories, and still do, that’s what drew me towards a career in video production.

What is your favorite thing about marketing?
The collaboration! Both internally and externally, telling the story of a company or a product and helping them succeed.

What is one trend you see happening in marketing today?
Sponsored Content in social media videos. Companies are paying Youtube and Instagram personalities to endorse products at the beginning or end of a video. The viewer pays more attention because it’s their favorite content creator talking to them, and the company gets to outsource production in a sense to the social media personality.

What is your favorite thing about working at National Strategic Group?
When you work at National Strategic, you see first-hand the impact that your work has on the client’s product, and that’s something I haven’t been able to witness anywhere else I’ve worked.

Out of the Office

What are you doing when you aren’t at making killer marketing videos?
I’m a huge sports fan. I love watching soccer, football and hockey. When I come home from work, I also unwind by working out and cooking.

Before working at National Strategic Group, what is an interesting job you had?
I got to intern at a Television and Movie studio in L.A. reading film scripts.

What are you currently binge-watching?
Black Mirror, Peaky Blinders, and Queer Eye.

If you could travel anywhere in the world, where would you go? 
I’ve been to 22/50 of the United States, so I’d like to see all 50! Outside of America I’d love to visit Iceland.

What is your favorite Cleveland hot spot?
Platform Brewing Company and any brunch place in Ohio City.

Lightning Round

Organized chaos or everything in its place?
I need everything in its place, all the time.

Morning or evening?
Morning for sure. Evenings are for sleeping!

Netflix or Hulu?
Netflix

Apple or Android?
Apple

Book or movie?
This might be the toughest question, but I’d lean towards movie, even though both are great!

At National Strategic, we know that our strength is in our creative and knowledgeable team. Video marketing is a great conversion tool, and we are proud to have a video strategist who can help our clients grow their business. Now that you have gotten to know Patrick, get to know more of our amazing team members here!

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