Since customers are turning to the internet more and more and relying on online reviews to help them choose what product or service is best, you need a great online reputation to stay competitive.

We are here to help you understand what is happening in the minds of your consumers when they write online reviews, so you can take this knowledge and apply it to your own online reputation strategy.

Consumers write reviews if their experience with the company inspired a heightened emotional response -either positive or negative.

Reviews allow consumers to have a voice and be heard -they feel as if they are part of a larger community.

Consumers write reviews with the intention of influencing others, sometimes out of a need to feel powerful and sometimes out of an altruistic desire to help others.

Consumers write reviews if their experience with the company inspired a heightened emotional response -either positive or negative.

REVENGE. Don’t panic, this is far from the most popular reason someone writes a review. Only about 20% of negative reviews come from a feeling of vengeance.

Now that we have a general background on why consumers write reviews, it is time to delve deeper. Read the full blog post here to learn about four surprising consumer behaviors and why they happen!

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