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ANSWERS YOU NEED

Real answers to real questions.

What is Digital Marketing?

Digital Marketing is a broad term used to describe all online marketing. There is no “one size fits all” digital marketing strategy for a business. There are countless tools that a business can use to market themselves online. In order to design a comprehensive Digital Marketing strategy, we advise businesses to start with an evaluation of their current online presence and assets in the following areas:

 

  • Company Website
  • Social Media
  • SEO
  • Online Reputation/Reviews
  • Pay Per Click Advertising
  • Press Releases
  • Landing Pages
  • Email Marketing
  • Blogs
  • Video Deployment

What should I be posting on social media?

We all know that “everyone” is on social media these days. But, most businesses worry about being ineffective or wasteful without a clear strategy.

 

Three effective ways to use social media as a business are:

  • Brand Building – Position yourself accurately as a MAGNETIC authority in your field
  • Awareness & Hand raising – Audience building activity of qualified prospects
  • Lead Generation and Funnel Engagement -Transition of audiences into sales

What's the right kind of SEO for my business?

We can’t stress this enough. Start with the basics of Foundational SEO. It might sound obvious but just like with a house, if you have holes, cracks, or leaks at the core of your SEO work, you will suffer. Next you can move on to advanced optimization techniques by leveraging keyword research and geographic strategies. We don’t have space to list out the thousands of SEO tactics here, but we are always happy to have an in depth discussion based on your individual situation.

 

Let us know if you would like our guide to Foundational SEO basics.

Should I be paying for clicks?

Pay per click advertising is a very powerful tool across search, email, and social media platforms. If you are prepared for the level of intense management that pay per click requires, you can derive great results. If you still haven’t utilized all of the “free” alternatives or you don’t have the time to devote to this venture, we suggest saving your money. With that said, many of our clients have astounding success with PPC marketing.

How do I get ROI for Digital Marketing?

Most businesses want to know that their marketing is working. After setting your strategy the most effective way to ensure return on your investment is to determine the tools you will use, the metrics you will report, and a schedule for review. Split testing and constant measurement are essential to maximizing ROI. If you aren’t reviewing and improving, you are leaving money on the table. We guarantee it.

What is my social reputation?

Online reputation management is often overlooked and yet fundamentally important. Most consumers go online to check a business rating before becoming a customer – even when they have a personal referral. Let that sink in. The difference between a 2 star rating and a 4 star rating is often millions of dollars. We suggest that our clients start with an online reputation audit to see how they stack up. Don’t fret if you aren’t being reviewed the way you want to be seen, there are many simple yet effective ways to boost your online rankings.

Is there set of standardized marketing tools that would work well with my business?

It’s possible that a subset of tools might be similar for two different companies, however, the right marketing always starts by understanding what’s unique about your business. Take those leverage points and build a marketing strategy THEN select and utilize the right tools for the job. Let your strategy dictate the tools – not the reverse.

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