A HISTORY OF INTEGRITY & INNOVATION IN DIGITAL MARKETING.

Rapid growth and advances in technology have not changed our fundamental principles. With each new development, we remain true to our core. Strategy is the backbone of all our efforts and we’ve been delivering results that matter to our clients from the very beginning.

THE FACES OF NATIONAL STRATEGIC

Our team is made up of a distinguished group of individuals who specialize in all aspects of Digital Marketing. While we come from a variety of backgrounds, we all share common traits: creativity, tenacity, intelligence, enthusiasm, and a passion for continuously improving. We love interacting with our clients, feel free to reach out anytime!

Eugene

Managing Partner

Aarone

SEO Strategist

Abby

Call Analyst

Alex

Division Manager

Amy

Client Strategist

April

Client Strategist

Archie

Team Lead

Brian

Product Specialist

Celeste

Senior Product Manager

Christian

Web Dev Manager

Christine

Call Analyst

Ciarra

Graphic Designer

Dan

Senior Strategist

David

Team Lead

Deanna

Client Coordinator

Dennis L

Research Analyst

Dennis P

Team Lead

Derek

Digital Marketing Copywriter

Drew E

Client Strategist

Drew L

Senior Product Manager

Ed

Digital Marketing Copywriter

Emily

SEO Strategy Manager

Erica

Operations Manager

Eunice

Graphic Designer

Evgeny

Senior SEO Strategist

Fatima

Research Analyst

Fernan

Team Lead

Francis

Web Developer

Frenz

Web Developer

Gene

SEO Strategist

Genevieve

Digital Marketing Copywriter

Gerald

SEO Strategist

Howard

Research Analyst

Isaac

Digital Marketing Copywriter

Jacob

Client Strategist

Jaime

Senior Manager

Jayson

Research Analyst

Jeff Lewis, OD

Clinical Development Strategist

Jena

Research Analyst

Jennifer

Division Manager

John F

Client Strategist

John S

SEO Strategist

Joyce

Research Analyst

Juli

Client Coordinator

Julia

Product Manager

Kaitlin

Client Coordinator

Keren

Graphic Designer

Leah

Product Manager

Leslie

Research Analyst

Linette

Research Analyst

Loubert

SEO Strategist

Mary

Division Manager

Maya

Social Media Strategist

Michele P

Client Coordinator

Mike

Web Developer

Milda

Product Manager

Molly

Digital Marketing Specialist

Morgan

Digital Marketing Coordinator

Moses

Web Developer

Nick M

Creative/Video Strategist

Nick T

Product Manager

Nikko

Research Analyst

Noriel

Graphic Designer

Omar

Digital Marketing Specialist

Renzell

Web Developer

Ronald

Research Analyst

Sherwin

Web Developer

Steven

Web Developer

Trisha

Research Analyst

Tristan

Website Analyst

Troy

Website Analyst

Tyler

Social Media Strategist

THE NATIONAL STRATEGIC STORY

National Strategic was founded in 2009 with the singular mission to help businesses reach their full potential. Since that time, we’ve added capabilities, developed proprietary systems, become experts on new technology, and fine-tuned our approach but our core values remain the same.

National Strategic Story

2020

July 9

Q3 2020

Added key members to our Product Management teams to further expand our Google Ads, SEO, and Website offerings.

July 9

June 2020

Doubled the size of our call analysis team to offer even more insights on inbound calls, helping clients convert more callers into paying customers.

July 9

Q2 2020

Implemented COVID crisis communication plans across multiple industries to support clients as they navigated the world of marketing during a global pandemic.

July 9

February 2020

Enhanced Dynamic Number Insertion (DNI) features on clients’ digital properties and enhanced inbound call tracking to improve conversions from target audiences.

July 9

Q4 2019

Expanded partnerships with contact lens manufacturers Alcon, Johnson & Johnson, and Bausch & Lomb to collaborate on sponsored promotions for our vision industry clients.

July 9

August 2019

Construction complete on our new 60,000+ square foot headquarters. In addition to serving as office space for our team, the building includes an executive training area, an event center, a full-scale recording studio, and a variety of other amenities for our Cleveland employees to enjoy.

July 9

Q2 2019

NSG leadership is asked to provide the vision industry with curated educational content through prominent speaking engagements. Eugene Shatsman delivers two keynotes and is featured at Vision Expo East.

2019

March 12

Q1 2019

Invested in research to examine the cost per click of paid social media lead generation vs. Google Pay-Per-Click lead generation which resulted in reducing the cost per lead by over 50% for our practice-based clients.

March 12

Q4 2018

Incorporated reactivation campaigns into our email product offering. Our pilot program generated over $385,000 for one client in under 90 days.

March 12

September 2018

Launched a new reputation management proprietary system that enabled us to double the number of positive customer reviews generated for our clients each month.

March 12

June 2018

Managing Partner, Eugene Shatsman, delivered an influential Keynote at Opti-Port’s annual Marketing Mastermind Meeting, addressing the challenges facing today’s ECPs in Search Engine Optimization, Reputation Management, and Video Advertising.

March 12

Q1 2018

Built a production hub in Lucena City, Philippines to expand operational capacity.

2018

January 9

Q4 2017

Added a Competitive Intelligence division to give clients access to the most current and thorough market research available.

January 9

Summer 2017

National Strategic adds animation to its suite of video production services.

2017

November 15

March 2017

Held the National Strategic Digital Intelligence Summit 2017 where our strategists presented current best practices for mobile websites, PPC marketing, social media management, brand management, video production and much more.

November 15

Q1 2017

Explosive company growth led to a 25% hiring increase in digital strategists.

November 15

September 2016

Added Facebook paid marketing to our offerings (and launched our first successful campaign that generated 12 high net worth leads in 24 hours).

November 15

December 2016

Our headquarters got a makeover!

November 15

June 2016

On-boarded our first multinational publicly traded client.

November 15

January 2016

Purchased our East Campus and built a Full-Scale production studio.

November 15

December 2015

Added an in house video department.

November 15

June 2015

Expanded our copywriting and email marketing department.

November 15

March 2015

Patient Behavior Institute formally launched as a managed collaborative effort for medical professionals.

November 15

Q4 2014

Recorded 30 episodes of our Behavior Marketing Podcast.

November 15

November 2014

Proprietary Success Tracking Program launched to help businesses as online reputation management becomes critical.

November 15

July 2014

Added Social Media Management as Facebook business pages gained relevancy with consumers.

November 15

March 2014

Started offering Graphic Design to meet clients’ needs.

November 15

January 2014

Conducted our first marketing makeover, a large group training program for industry business owners dealing with heavy national competition.

November 15

September 2013

First annual company outing on Eugene’s boat in Lake Erie.

November 15

Q3 2013

Started the National Strategic Internship Program. (The First Intern Assignment was a LinkedIn strategy for a client that generated 23% YOY growth)

November 15

January 2013

National Strategic adds Pay Per Click Marketing to its list of offerings.

November 15

November 2012

National Strategic becomes an SEO powerhouse.

November 15

July 2012

First Keynote speaking engagement on Consumer Behavior at a Lake County business event.

November 15

March 2011

Research division is born to study Consumer Behavior and Consumer Psychology.

November 15

January 2011

Our Relationship Marketing System is developed.

November 15

November 2010

The birth of the Strategic Growth Blueprint. Client reports a $15,000 gain in 2 weeks.

November 15

April 2010

First public speaking engagement to Cleveland Business Owners.

November 15

March 2010

First three client websites under management by National Strategic.

November 15

February 2010

Due to client frustrations with outside vendors added a National Strategic Web Development Department.

November 15

November 2009

First Million Dollar Makeover. 90 Day Intensive client strategy engagement resulted in over a million dollars in positive asset growth for the business as well as a strategic plan that they still follow today.

November 15

July 2009

National Strategic acquires its first physical headquarters in the suburbs of Cleveland, OH.

November 15

February 2009

National Strategic is founded by Eugene Shatsman as purely a strategy company to help businesses capitalize on their growth potential.

JOIN NATIONAL STRATEGIC

Working at National Strategic is both rigorous and rewarding. We know how to work hard and have fun too. Our biggest asset is our people so we treat them that way. National Strategic is always on the lookout for talented individuals. If you think you have what it takes to succeed at National Strategic, we’d love to talk.

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