National Strategic Story
Q4 2020
Locked in a record year for many of our clients utilizing dynamic intelligent campaigns.
January 2021
Refined our Core Values as our team approaches 100 employees
Q1 2021
Expanded our visual brand team to offer practical travel photo/video shoots at client locations while building a muti-faceted in-house studio
Q3 2020
Added key members to our Product Management teams to further expand our Google Ads, SEO, and Website offerings.
June 2020
Doubled the size of our call analysis team to offer even more insights on inbound calls, helping clients convert more callers into paying customers.
Q2 2020
Implemented COVID crisis communication plans across multiple industries to support clients as they navigated the world of marketing during a global pandemic.
February 2020
Enhanced Dynamic Number Insertion (DNI) features on clients’ digital properties and enhanced inbound call tracking to improve conversions from target audiences.
Q4 2019
Expanded partnerships with contact lens manufacturers Alcon, Johnson & Johnson, and Bausch & Lomb to collaborate on sponsored promotions for our vision industry clients.
August 2019
Construction complete on our new 60,000+ square foot headquarters. In addition to serving as office space for our team, the building includes an executive training area, an event center, a full-scale recording studio, and a variety of other amenities for our Cleveland employees to enjoy.
Q2 2019
NSG leadership is asked to provide the vision industry with curated educational content through prominent speaking engagements. Eugene Shatsman delivers two keynotes and is featured at Vision Expo East.
Q1 2019
Invested in research to examine the cost per click of paid social media lead generation vs. Google Pay-Per-Click lead generation which resulted in reducing the cost per lead by over 50% for our practice-based clients.
Q4 2018
Incorporated reactivation campaigns into our email product offering. Our pilot program generated over $385,000 for one client in under 90 days.
September 2018
Launched a new reputation management proprietary system that enabled us to double the number of positive customer reviews generated for our clients each month.
June 2018
Managing Partner, Eugene Shatsman, delivered an influential Keynote at Opti-Port’s annual Marketing Mastermind Meeting, addressing the challenges facing today’s ECPs in Search Engine Optimization, Reputation Management, and Video Advertising.
Q1 2018
Built a production hub in Lucena City, Philippines to expand operational capacity.
Q4 2017
Added a Competitive Intelligence division to give clients access to the most current and thorough market research available.
Summer 2017
National Strategic adds animation to its suite of video production services.
March 2017
Held the National Strategic Digital Intelligence Summit 2017 where our strategists presented current best practices for mobile websites, PPC marketing, social media management, brand management, video production and much more.
Q1 2017
Explosive company growth led to a 25% hiring increase in digital strategists.
September 2016
Added Facebook paid marketing to our offerings (and launched our first successful campaign that generated 12 high net worth leads in 24 hours).
December 2016
Our headquarters got a makeover!
June 2016
On-boarded our first multinational publicly traded client.
January 2016
Purchased our East Campus and built a Full-Scale production studio.
December 2015
Added an in house video department.
June 2015
Expanded our copywriting and email marketing department.
March 2015
Patient Behavior Institute formally launched as a managed collaborative effort for medical professionals.
Q4 2014
Recorded 30 episodes of our Behavior Marketing Podcast.
November 2014
Proprietary Success Tracking Program launched to help businesses as online reputation management becomes critical.
July 2014
Added Social Media Management as Facebook business pages gained relevancy with consumers.
March 2014
Started offering Graphic Design to meet clients’ needs.
January 2014
Conducted our first marketing makeover, a large group training program for industry business owners dealing with heavy national competition.
September 2013
First annual company outing on Eugene’s boat in Lake Erie.
Q3 2013
Started the National Strategic Internship Program. (The First Intern Assignment was a LinkedIn strategy for a client that generated 23% YOY growth)
January 2013
National Strategic adds Pay Per Click Marketing to its list of offerings.
November 2012
National Strategic becomes an SEO powerhouse.
July 2012
First Keynote speaking engagement on Consumer Behavior at a Lake County business event.
March 2011
Research division is born to study Consumer Behavior and Consumer Psychology.
January 2011
Our Relationship Marketing System is developed.
November 2010
The birth of the Strategic Growth Blueprint. Client reports a $15,000 gain in 2 weeks.
April 2010
First public speaking engagement to Cleveland Business Owners.
March 2010
First three client websites under management by National Strategic.
February 2010
Due to client frustrations with outside vendors added a National Strategic Web Development Department.
November 2009
First Million Dollar Makeover. 90 Day Intensive client strategy engagement resulted in over a million dollars in positive asset growth for the business as well as a strategic plan that they still follow today.
July 2009
National Strategic acquires its first physical headquarters in the suburbs of Cleveland, OH.
February 2009
National Strategic is founded by Eugene Shatsman as purely a strategy company to help businesses capitalize on their growth potential.
