National Strategic Story
Locked in a record year for many of our clients utilizing dynamic intelligent campaigns.
Refined our Core Values as our team approaches 100 employees
Expanded our visual brand team to offer practical travel photo/video shoots at client locations while building a muti-faceted in-house studio
Added key members to our Product Management teams to further expand our Google Ads, SEO, and Website offerings.
Doubled the size of our call analysis team to offer even more insights on inbound calls, helping clients convert more callers into paying customers.
Implemented COVID crisis communication plans across multiple industries to support clients as they navigated the world of marketing during a global pandemic.
Enhanced Dynamic Number Insertion (DNI) features on clients’ digital properties and enhanced inbound call tracking to improve conversions from target audiences.
Expanded partnerships with contact lens manufacturers Alcon, Johnson & Johnson, and Bausch & Lomb to collaborate on sponsored promotions for our vision industry clients.
Construction complete on our new 60,000+ square foot headquarters. In addition to serving as office space for our team, the building includes an executive training area, an event center, a full-scale recording studio, and a variety of other amenities for our Cleveland employees to enjoy.
NSG leadership is asked to provide the vision industry with curated educational content through prominent speaking engagements. Eugene Shatsman delivers two keynotes and is featured at Vision Expo East.
Invested in research to examine the cost per click of paid social media lead generation vs. Google Pay-Per-Click lead generation which resulted in reducing the cost per lead by over 50% for our practice-based clients.
Incorporated reactivation campaigns into our email product offering. Our pilot program generated over $385,000 for one client in under 90 days.
Launched a new reputation management proprietary system that enabled us to double the number of positive customer reviews generated for our clients each month.
Managing Partner, Eugene Shatsman, delivered an influential Keynote at Opti-Port’s annual Marketing Mastermind Meeting, addressing the challenges facing today’s ECPs in Search Engine Optimization, Reputation Management, and Video Advertising.
Built a production hub in Lucena City, Philippines to expand operational capacity.
Added a Competitive Intelligence division to give clients access to the most current and thorough market research available.
National Strategic adds animation to its suite of video production services.
Held the National Strategic Digital Intelligence Summit 2017 where our strategists presented current best practices for mobile websites, PPC marketing, social media management, brand management, video production and much more.
Explosive company growth led to a 25% hiring increase in digital strategists.
Added Facebook paid marketing to our offerings (and launched our first successful campaign that generated 12 high net worth leads in 24 hours).
Our headquarters got a makeover!
On-boarded our first multinational publicly traded client.
Purchased our East Campus and built a Full-Scale production studio.
Added an in house video department.
Expanded our copywriting and email marketing department.
Patient Behavior Institute formally launched as a managed collaborative effort for medical professionals.
Recorded 30 episodes of our Behavior Marketing Podcast.
Proprietary Success Tracking Program launched to help businesses as online reputation management becomes critical.
Added Social Media Management as Facebook business pages gained relevancy with consumers.
Started offering Graphic Design to meet clients’ needs.
Conducted our first marketing makeover, a large group training program for industry business owners dealing with heavy national competition.
First annual company outing on Eugene’s boat in Lake Erie.
Started the National Strategic Internship Program. (The First Intern Assignment was a LinkedIn strategy for a client that generated 23% YOY growth)
National Strategic adds Pay Per Click Marketing to its list of offerings.
National Strategic becomes an SEO powerhouse.
First Keynote speaking engagement on Consumer Behavior at a Lake County business event.
Research division is born to study Consumer Behavior and Consumer Psychology.
Our Relationship Marketing System is developed.
The birth of the Strategic Growth Blueprint. Client reports a $15,000 gain in 2 weeks.
First public speaking engagement to Cleveland Business Owners.
First three client websites under management by National Strategic.
Due to client frustrations with outside vendors added a National Strategic Web Development Department.
First Million Dollar Makeover. 90 Day Intensive client strategy engagement resulted in over a million dollars in positive asset growth for the business as well as a strategic plan that they still follow today.
National Strategic acquires its first physical headquarters in the suburbs of Cleveland, OH.
National Strategic is founded by Eugene Shatsman as purely a strategy company to help businesses capitalize on their growth potential.