Meet Our Clinical Development Strategist And Learn What Makes NSG Different
–Jeff Lewis, OD and Eugene Shatsman discuss growth for vision practices
Our Clients Include
High Value
Optical Retailers
Growth-Focused
Optometric Locations
Referral-Driven
Ophthalmology Practices
Refractive
Surgery Groups
Elective (cash-based)
Surgery Groups
Cataract Surgeons
Premium Procedures
High Capacity/Volume
Vision Specialists
How National Strategic
Can Help Your Eyecare Practice:
BRAND DEVELOPMENT
Does your practice look like every one else? Can a patient truly feel what makes you different when trying to make a decision between you and a provider across town (or a corporate chain)? A consistent messaging and visual experience for your patients drives a perception of professionalism, encourages brand loyalty, increases patient commitment and spend. Our Clients Benefit From:
BRAND MESSAGING GUIDES
Tell your unique story and accentuate your business leverage points – Stand out from other eyecare practices.
VISUAL BRAND GUIDES
Hone and standardize “the look” of every piece of marketing your patients see .
SPECIALIZED VIDEO, PHOTO & GRAPHICS PRODUCTION
On-site and remote services available to ensure your patients see an authentic and impressive presentation of your practice at every step.
Digital Demand Generation
Patients digitally express demand for eyecare services thousands of times each month. How much of that demand are you capturing? Our deep understanding of eyecare terminology allows our expert teams to identify pockets of demand for and drive patient volume for your practice. Demand Generation Programs Include:
SEARCH ENGINE OPTIMIZATION
Increase transparency with where your website ranks and for which services. Matching best in class SEO Technology with our proprietary optimization techniques facilitates a predictable pattern of website traffic growth.
SNACK PACK OPTIMIZATION
Eyecare patients make decisions from Google’s Snack Pack (top 3 listings with map) at an increasing rate without ever visiting a website. Our sophisticated process allows you to rank where it matters and capture their attention.
PAID ADS PROGRAM
If it makes sense for your brand, our paid traffic team will develop a deeply data-driven approach to optimize your spend, minimize false clicks, and drive real patient volume.
Website Re-Architecture
Eyecare patients have a predictable pattern of using websites. After studying millions of website visits across our vision clients, we’ve identified a variety of best practices we can apply to your website to help turn visitors into patients. Our Website Programs Include:
CALL TO ACTION OPTIMIZATION
Design your website to drive action. Our data-driven approach facilitates simultaneous deployment of best practices on mobile and desktop devices..
SEO-FIRST ARCHITECTURE
Drive traffic to parts of the website that are most likely to drive conversions for eye care patients.
SPLIT TESTING
Treat your website like an ongoing science experiment to consistently measure the impact of new colors, videos, navigation elements, etc
Optimized Patient Recall / Winbacks
We’ve sent millions of emails, text messages and direct mail pieces to drive appointments. We’ve conducted countless eye split tests and list segmentations. Our deep research-focused approach has shown us what eye care patients respond to and what they ignore. (“Hey John, it’s time for your eye exam” just doesn’t cut it anymore). Here’s How We Help Re-Engage Your List:
STRATEGIC RECALL
Rigorous testing of text, email and other mediums allows us to gain insights about your list and develop customized high-preforming campaigns
LEAD WINBACK CAMPAIGNS
Ever wonder what happens to no-show / no-response leads. Often it’s just not the right time. We’ve re-captured millions of “winback” dollars for our clients targeting these lists.
CAMPAIGN-BASED RECALL
Re-engage lists as old as 5 years by developing strategic communication to drive return volume.
Professional Referral Programs
Many of our clients rely on a strong referral network of providers (including ODs and primary care physicians). To support these efforts, National Strategic has developed a sophisticated toolkit to help develop referral relationships, maintain them and improve referral patient volume. Example Components of our Eyecare Referral Programs Include:
HIGH TECH REFERRAL MATERIALS
Give your traditional “bio cards” an upgrade with our proprietary system featuring procedure messaging with a QR code leading to a highly optimized digital resource promoting your practice and expertise.
INNOVATIVE REFERRAL NETWORK COMMUNICATION TOOLS
Easy to use white label video tools to support relationships with your network – one-on-one or one-to-many.
LIST DEVELOPMENT AND MANAGEMENT
We help you find referral prospects and send them messaging that makes an incredible impression.
Social Reputation Management
Patients report social reputation as a top decision driver when making medical and eye health decisions. Our proven programs position your practice in in an impressive light for every patient conducting research. Our Social Reputation Program Includes:
PROPRIETERY REVIEW GENERATION
Leveraging artificial intelligence to study the behavior of your patient base and drive positive public reviews for your practice and your doctors.
SOCIAL MEDIA CONTENT CALENDARS
Engage with your patient base and provide a professional image to showcase the best of your practice and its people.
STRATEGIC SOCIAL CAMPAIGNS
Leverage social media’s advanced targeting capacities to build custom audiences and drive high-value engagement and appointments.
Event & Seasonal Campaigns
Our team has a deep repository of successful campaigns to support the every branch of eyecare and the patient decision making process. We’ve run hundreds of multi-channels campaigns: seasonal, promotional, education, scarcity-based and offer driven. Example Eye Care Campaigns Include:
USE IT OR LOSE IT
Leveraging the end of year benefits cycle to drive appointments and higher spends.
BACK TO SCHOOL
Properly engaging Moms during these campaigns provides a wealth of leverage for building full family practice-loyalty.
EXCLUSIVE EVENTS
Trunk shows, educational webinars, high value procedure promotions all start with strategic and segmented communication to drive inquiries.
Practice Consulting
Our strategic approach positions us to connect “the marketing” to “the results” in your practice. By taking a deep interest in our clients’ operations, we’ve developed a vault of best practices to support any practice need. Our team can support you in identifying issues, improving sales process, scripting, and follow up to help maximize each patient encounter. Our Consulting Services Include:
CALL ANALYSIS
Our professional call analysis team reviews incoming calls monthly to help you get a grip on you’re your phone conversion rates, identifying scripting opportunities and logging voice mails.
VISUAL BRAND GUIDES
Hone and standardize “the look” of every piece of marketing your patients see .
SPECIALIZED VIDEO, PHOTO & GRAPHICS PRODUCTION
On-site and remote services available to ensure your patients see an authentic and impressive presentation of your practice at every step.
