The National
Strategic Story

The National Strategic Story

-Eugene Shatsman Founder and Managing Partner

National Strategic was founded in 2009 with the singular mission to help businesses reach their full potential. Since that time, we’ve added capabilities, developed proprietary systems, become experts on new technology, and fine-tuned our approach but our core values remain the same. Rapid growth and advances in technology have not changed our fundamental principles. With each new development, we remain true to our core. Strategy is the backbone of all our efforts and we’ve been delivering results that matter to our clients from the very beginning.

Our History

loading
  • 2009

    Q1

    National Strategic is founded by Eugene Shatsman as purely a strategy company...

    Q1

    2009

    National Strategic is founded by Eugene Shatsman as purely a strategy company to help businesses capitalize on their growth potential.

  • 2009

    Q3

    National Strategic acquires its first physical headquarters in the suburbs of Cleveland,...

    Q3

    2009

    National Strategic acquires its first physical headquarters in the suburbs of Cleveland, OH.

     

  • 2009

    Q4

    First Million Dollar Makeover. 90 Day Intensive client strategy engagement resulted in...

    Q4

    2009

    First Million Dollar Makeover. 90 Day Intensive client strategy engagement resulted in over a million dollars in positive asset growth for the business as well as a strategic plan that they still follow today.

  • 2010

    Q1

    Due to client frustrations with outside vendors added a National Strategic Web...

    Q1

    2010

    Due to client frustrations with outside vendors added a National Strategic Web Development Department.

  • 2010

    Q2

    First three client websites under management by National Strategic.

    Q2

    2010

    First three client websites under management by National Strategic.

  • 2010

    Q3

    First public speaking engagement to Cleveland Business Owners.

    Q3

    2010

    First public speaking engagement to Cleveland Business Owners.

  • 2010

    Q4

    The birth of the Strategic Growth Blueprint. Client reports a $15,000 gain...

    Q4

    2010

    The birth of the Strategic Growth Blueprint. Client reports a $15,000 gain in 2 weeks.

  • 2011

    Q1

    Our Relationship Marketing System is developed.

    Q1

    2011

    Our Relationship Marketing System is developed.

  • 2011

    Q2

    Research division is born to study Consumer Behavior and Consumer Psychology.  

    Q2

    2011

    Research division is born to study Consumer Behavior and Consumer Psychology.

     

  • 2012

    Q3

    First Keynote speaking engagement on Consumer Behavior at a Lake County business...

    Q3

    2012

    First Keynote speaking engagement on Consumer Behavior at a Lake County business event.

     

  • 2012

    Q4

    National Strategic becomes an SEO powerhouse.

    Q4

    2012

    National Strategic becomes an SEO powerhouse.

  • 2013

    Q1

    National Strategic adds Pay Per Click Marketing to its list of offerings.

    Q1

    2013

    National Strategic adds Pay Per Click Marketing to its list of offerings.

  • 2013

    Q3

    Started the National Strategic Internship Program. (The First Intern Assignment was a...

    Q3

    2013

    Started the National Strategic Internship Program. (The First Intern Assignment was a LinkedIn strategy for a client that generated 23% YOY growth)

  • 2013

    Q4

    First annual company outing on Eugene’s boat in Lake Erie.

    Q4

    2013

    First annual company outing on Eugene’s boat in Lake Erie.

  • 2014

    Q1

    Conducted our first marketing makeover, a large group training program for industry...

    Q1

    2014

    Conducted our first marketing makeover, a large group training program for industry business owners dealing with heavy national competition.

  • 2014

    Q2

    Started offering Graphic Design to meet clients’ needs.

    Q2

    2014

    Started offering Graphic Design to meet clients’ needs.

  • 2014

    Q3

    Added Social Media Management as Facebook business pages gained relevancy with consumers.

    Q3

    2014

    Added Social Media Management as Facebook business pages gained relevancy with consumers.

  • 2014

    Q4

    Proprietary Success Tracking Program launched to help businesses as online reputation management...

    Q4

    2014

    Proprietary Success Tracking Program launched to help businesses as online reputation management becomes critical.

     

  • 2014

    Q4 pt2.

    Recorded 30 episodes of our Behavior Marketing Podcast.

    Q4 pt2.

    2014

    Recorded 30 episodes of our Behavior Marketing Podcast.

  • 2015

    Q1

    Patient Behavior Institute formally launched as a managed collaborative effort for medical...

    Q1

    2015

    Patient Behavior Institute formally launched as a managed collaborative effort for medical professionals.

  • 2015

    Q2

    Expanded our copywriting and email marketing department.

    Q2

    2015

    Expanded our copywriting and email marketing department.

  • 2015

    Q4

    Added an in house video department.  

    Q4

    2015

    Added an in house video department.

     

  • 2016

    Q1

    Purchased our East Campus and built a Full-Scale production studio.

    Q1

    2016

    Purchased our East Campus and built a Full-Scale production studio.

  • 2016

    Q2

    On-boarded our first multinational publicly traded client.

    Q2

    2016

    On-boarded our first multinational publicly traded client.

  • 2016

    Q3

    Added Facebook paid marketing to our offerings (and launched our first successful...

    Q3

    2016

    Added Facebook paid marketing to our offerings (and launched our first successful campaign that generated 12 high net worth leads in 24 hours).

  • 2016

    Q4

    Our headquarters got a makeover!

    Q4

    2016

    Our headquarters got a makeover!

  • 2017

    Q1

    Explosive company growth led to a 25% hiring increase in digital strategists.

    Q1

    2017

    Explosive company growth led to a 25% hiring increase in digital strategists.

  • 2017

    Q2

    Held the National Strategic Digital Intelligence Summit 2017 where our strategists presented...

    Q2

    2017

    Held the National Strategic Digital Intelligence Summit 2017 where our strategists presented current best practices for mobile websites, PPC marketing, social media management, brand management, video production and much more.

     

  • 2017

    Q3

    National Strategic adds animation to its suite of video production services.

    Q3

    2017

    National Strategic adds animation to its suite of video production services.

  • 2017

    Q4

    Added a Competitive Intelligence division to give clients access to the most...

    Q4

    2017

    Added a Competitive Intelligence division to give clients access to the most current and thorough market research available.

  • 2018

    Q1

    Built a production hub in Lucena City, Philippines to expand operational capacity.

    Q1

    2018

    Built a production hub in Lucena City, Philippines to expand operational capacity.

  • 2018

    Q2

    Managing Partner, Eugene Shatsman, delivered an influential Keynote at Opti-Port’s annual Marketing...

    Q2

    2018

    Managing Partner, Eugene Shatsman, delivered an influential Keynote at Opti-Port’s annual Marketing Mastermind Meeting, addressing the challenges facing today’s ECPs in Search Engine Optimization, Reputation Management, and Video Advertising.

  • 2018

    Q3

    Launched a new reputation management proprietary system that enabled us to double...

    Q3

    2018

    Launched a new reputation management proprietary system that enabled us to double the number of positive customer reviews generated for our clients each month.

  • 2018

    Q4

    Incorporated reactivation campaigns into our email product offering. Our pilot program generated...

    Q4

    2018

    Incorporated reactivation campaigns into our email product offering. Our pilot program generated over $385,000 for one client in under 90 days.

  • 2019

    Q1

    Invested in research to examine the cost per click of paid social...

    Q1

    2019

    Invested in research to examine the cost per click of paid social media lead generation vs. Google Pay-Per-Click lead generation which resulted in reducing the cost per lead by over 50% for our practice-based clients.

  • 2019

    Q2

    NSG leadership is asked to provide the vision industry with curated educational...

    Q2

    2019

    NSG leadership is asked to provide the vision industry with curated educational content through prominent speaking engagements. Eugene Shatsman delivers two keynotes and is featured at Vision Expo East.

  • 2019

    Q3

    Construction complete on our new 60,000+ square foot headquarters. In addition to...

    Q3

    2019

    Construction complete on our new 60,000+ square foot headquarters. In addition to serving as office space for our team, the building includes an executive training area, an event center, a full-scale recording studio, and a variety of other amenities for our Cleveland employees to enjoy.

  • 2019

    Q4

    Expanded partnerships with contact lens manufacturers Alcon, Johnson & Johnson, and Bausch...

    Q4

    2019

    Expanded partnerships with contact lens manufacturers Alcon, Johnson & Johnson, and Bausch & Lomb to collaborate on sponsored promotions for our vision industry clients.

  • 2020

    Q1

    Enhanced Dynamic Number Insertion (DNI) featured on clients’ digital properties and enhanced...

    Q1

    2020

    Enhanced Dynamic Number Insertion (DNI) featured on clients’ digital properties and enhanced inbound call tracking to improve conversions from target audiences. 

  • 2020

    Q2

    Implemented COVID crisis communication plans across multiple industries to support clients as...

    Q2

    2020

    Implemented COVID crisis communication plans across multiple industries to support clients as they navigated the world of marketing during a global pandemic.

  • 2020

    Q3

    To help our clients manage uncertain times, we added key members to...

    Q3

    2020

    To help our clients manage uncertain times, we added key members to our Product Management teams to further expand our Google Ads, SEO, and Website offerings. 

  • 2020

    Q4

    Locked in a record year for many of our clients utilizing dynamic...

    Q4

    2020

    Locked in a record year for many of our clients utilizing dynamic intelligent campaigns.

  • 2021

    Q1

    Expanded our visual brand team to offer practical travel photo/video shoots at...

    Q1

    2021

    Expanded our visual brand team to offer practical travel photo/video shoots at client locations while expanding our muti-faceted in-house studio. 

  • 2021

    Q2

    Drove record sales for many clients by focusing on innovative dynamic campaigns...

    Q2

    2021

    Drove record sales for many clients by focusing on innovative dynamic campaigns and messaging directing pent-up demand to many of our clients and their practices. 

  • 2021

    Q3

    Expanded our visual brand team to offer practical travel photo/video shoots at...

    Q3

    2021

    Expanded our visual brand team to offer practical travel photo/video shoots at client locations while expanding our multi-faceted in-house studio. 

  • 2021

    Q3 pt2.

    Enhanced our business intelligence and AI-assisted decision making engines across our Reputation...

    Q3 pt2.

    2021

    Enhanced our business intelligence and AI-assisted decision making engines across our Reputation Management and Split-Testing teams, laying the foundation for an even more robust scientific data-driven approach across our offerings. 

  • 2021

    Q4

    Completed the “one million contacts” recall study, deepening our proprietary intelligence on...

    Q4

    2021

    Completed the “one million contacts” recall study, deepening our proprietary intelligence on the best way to reactivate past patients across our clients.  Findings included the optimal text and email combinations, messaging insights and communication response cadence. 

  • The Future

    Q1

    Completed advanced strategic planning across our organization and our client portfolio. Recognized...

    Q1

    The Future

    Completed advanced strategic planning across our organization and our client portfolio. Recognized that this year would bring new challenges along with economic uncertainty for many consumers – developed strategies to be able to maximize the value of every opportunity for our clients. Serving short term needs while anticipating long term initiatives.

  • The Future

    Q2

    Expanded our teams and capabilities to better support each of our clients’...

    Q2

    The Future

    Expanded our teams and capabilities to better support each of our clients’ unique teams. In the first part of the year, we added over 20 talented minds to our Website Team, SEO Team, Messaging Team, Strategy Team, Communication Team, Social Media and Visual Brand Team.

See What We Can Do For
Your Business.

Proven strategies. Real results.