The National
Strategic Story

National Strategic is founded by Eugene Shatsman as purely a strategy company to help businesses capitalize on their growth potential.

First Million Dollar Makeover. 90 Day Intensive client strategy engagement resulted in over a million dollars in positive asset growth for the business as well as a strategic plan that they still follow today.

First three client websites under management by National Strategic.

The birth of the Strategic Growth Blueprint. Client reports a $15,000 gain in 2 weeks.

Research division is born to study Consumer Behavior and Consumer Psychology.

National Strategic becomes an SEO powerhouse.

Started the National Strategic Internship Program. (The First Intern Assignment was a LinkedIn strategy for a client that generated 23% YOY growth)

Conducted our first marketing makeover, a large group training program for industry business owners dealing with heavy national competition.

Added Social Media Management as Facebook business pages gained relevancy with consumers.

Recorded 30 episodes of our Behavior Marketing Podcast.

Expanded our copywriting and email marketing department.

Purchased our East Campus and built a Full-Scale production studio.

Added Facebook paid marketing to our offerings (and launched our first successful campaign that generated 12 high net worth leads in 24 hours).

Explosive company growth led to a 25% hiring increase in digital strategists.

National Strategic adds animation to its suite of video production services.

Built a production hub in Lucena City, Philippines to expand operational capacity.

Launched a new reputation management proprietary system that enabled us to double the number of positive customer reviews generated for our clients each month.

Invested in research to examine the cost per click of paid social media lead generation vs. Google Pay-Per-Click lead generation which resulted in reducing the cost per lead by over 50% for our practice-based clients.

Construction complete on our new 60,000+ square foot headquarters. In addition to serving as office space for our team, the building includes an executive training area, an event center, a full-scale recording studio, and a variety of other amenities for our Cleveland employees to enjoy.

Enhanced Dynamic Number Insertion (DNI) featured on clients’ digital properties and enhanced inbound call tracking to improve conversions from target audiences. 

To help our clients manage uncertain times, we added key members to our Product Management teams to further expand our Google Ads, SEO, and Website offerings. 

Expanded our visual brand team to offer practical travel photo/video shoots at client locations while expanding our muti-faceted in-house studio. 

Expanded our visual brand team to offer practical travel photo/video shoots at client locations while expanding our multi-faceted in-house studio. 

Completed the “one million contacts” recall study, deepening our proprietary intelligence on the best way to reactivate past patients across our clients.  Findings included the optimal text and email combinations, messaging insights and communication response cadence. 

Expanded our teams and capabilities to better support each of our clients’ unique teams. In the first part of the year, we added over 20 talented minds to our Website Team, SEO Team, Messaging Team, Strategy Team, Communication Team, Social Media and Visual Brand Team.