Data & Performance Analysis

It’s not enough to do something if you’re not reflecting on the results. This is especially true in digital marketing: if you’re not examining how your site is helping you drive business and achieve your goals, how can you determine if changes need to be made? At National Strategic, no matter what we’re doing, we make sure we have information to learn from it.

We use a combination of our own custom systems and the latest digital tools to examine every facet of our clients’ websites, campaigns, and lead generation strategies — this is what empowers us to drive continuous growth and move your business forward.

Why Is Data So Important?

Did you know?

%

The average increase in site conversions after the conclusion of a split test

%

The potential impact of a user testing strategy on conversion rate

↑ROI

What happens when you’re tracking the source of every new lead

%

The percentage of users that don’t revisit low-performing websites

See What We Can Do For Your Business.

Proven strategies. Real results.

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What We Do

Maintain an Automated Tracking System

Using a proprietary combination of tools, we automatically gather information and use it to measure and analyze the performance of your website.

Improve Conversion Power Through Split Testing

We’re constantly running A/B tests of the elements on your website to improve performance on a consistent, rolling basis over time.

Adapt to the Changes in Real Time

If anything changes with your website, we’ll know immediately, addressing performance issues before they have a negative impact on your business.

Develop Best Practices

By keeping an eye on everything that happens with your digital presence, we can develop individualized best practices and maximize ROI.

Why It Matters

On average, National Strategic clients see a 52% year-over-year improvement in organic website traffic.
Something as simple as changing the color of a single button on your website can positively or negatively impact your ability to convert leads into customers.
Your website is like a living, breathing, thing — it takes constant maintenance and care to keep it performing at its best.
Trends in website design and user behavior are constantly shifting. Automated tracking allows us to stay up to date on key metrics of their online performance and help our clients pivot quickly in a constantly changing landscape.

“One of our goals was to generate organic growth through our website rather than paying for clicks. Upon starting with National Strategic, we saw immediate results in the growth of our practice. We then expand our initial engagement from one practice to all three of our businesses because we really liked the results we were getting from working with National Strategic, and still continue to.”

– A.V.