Strategy & Training
Strategy &
Training
If your marketing is not strategic, how will you know where to start? After three months, how do you know if it’s performing at its potential? How will you adapt as the marketplace changes? What if a new competitor joins? How will you recreate success again and again?
We are so adamant in our belief that marketing should never be implemented without strategy, that we decline business from prospective clients who are only looking for tactical assistance. When your company needs marketing, you need more than just a vendor — at National Strategic Group, we are your strategic partner, invested in your business, working with an understanding of your strategy, and pushing and pulling tactical levers as adjustments need to be made.
Maximize The Value Of Your Business Through Strategic Growth
Six Steps To Solving Your
Successful Strategy Plan
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1
Your Leverage Points
Understand what makes you unique as a practice, as a provider, and as an organization to position yourself as a valuable choice for your customers.
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2
Competitive Analysis
Use your competitor’s market presence to position yourself as an even better choice for your target audience.
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3
Market Demand
Learn about the nuances of how customers in your area look for the services that you offer.
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4
Your Business Goals
Position your growth goals in context of key opportunities: procedures, types of customers, demand gaps, and competitive market voids.
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5
Growth Plan
Translate your growth goals to market opportunities and leverage the channels with the highest potential for your business.
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6
Systems to Measure Success
Identify the KPIs you can measure to help you see “at a glance” whether the strategy is working or if it needs a course-correction.
Training
Our world-class sales trainers listen to calls, develop customized scripts, and work with internal staff on objection handling, taking control of the conversation, and closing techniques. After this training is complete, we design and monitor reports to measure the ongoing success and regularly audit recorded calls for continuous improvement.
What We Do
Leverage Tracking Systems
Employ state-of-the-art software systems to track and listen to inbound calls.
Prepare your Employees
Balance Your Messaging
Data Analysis & Success Reporting
Why It Matters
- Front-line employees should be trained to reflect the strategic message you are broadcasting to the market.
- The initial phone call is your chance to establish a reputation of professionalism and make the customer more confident in your ability to address their needs.
- 10% of consumers calling your business are closing themselves. Your job is to figure out how to close the other 90%.
- Consistent sales training and staff accountability (reporting) increases sales by an average of 17% year-over-year.
See What We Can Do For
Your Business.
Proven strategies. Real results
