Patient Communication: The Authenticity Formula

Patient Communication: The Authenticity Formula

As a Digital Marketing Firm that specializes in the eye care industry, we’re often asked by ECPs which type of content resonates best with patients. Our answer can be summed up with one word: authentic. A 2019 study revealed that 90% of consumers cited authenticity as...
Neuropsychology and Social Media

Neuropsychology and Social Media

In our last blog in the series, Neuropsychology and Marketing, we explained why one of the most effective strategies in digital advertising is also one of the simplest: if you make consumers feel “warm and fuzzy” about your ads, they’ll associate these positive...
Infograghic: Content by the Minute

Infograghic: Content by the Minute

Data is constantly growing and changing, which means digital marketing is always adjusting to new customer patterns. National Strategic is here to help you stay on the cutting edge of marketing strategy by gathering ongoing insights into how customers are interacting...