Google Ads is one of the most powerful tools in your marketing arsenal. But if you’re running ads without syncing your strategy to real-time appointment availability, you’re not just wasting impressions — you’re wasting serious money.
At National Strategic Group, we work with ambitious practices that expect more from their marketing. And we’re here to tell you: Google Ads without dynamic optimization is a leaky faucet draining your growth potential.
If you’re serious about growing a high-revenue practice, and we know you are — it’s time to talk about the one thing most practices miss when it comes to paid advertising:
Timing.
The 72-Hour Rule: The Window for Action Is Smaller Than You Think
Here’s something most people don’t realize: Patients who click on your ad are ready to act. In fact, 43% of patients who search for healthcare services online book an appointment within 24 hours.1
And most ad-driven conversions happen within 72 hours of the initial click.2
So what happens when someone clicks your ad on a Tuesday, ready to book — and your next available appointment is two weeks out?
They bounce. They look elsewhere. They forget your name entirely.
Google Ads is like opening the tap. If the cup underneath isn’t there when the water starts flowing, it all spills out. Your appointment book is that cup. No availability? No conversions.
The Worst Time to Run Ads? When You’re Fully Booked.
We see it all the time: a practice’s schedule is packed, staff is overwhelmed, and yet Google Ads are still running at full speed.
Why? Because no one paused the campaign — or worse, no one knew they should.
Let’s put it into perspective: If your phone is ringing off the hook and your next exam slot is 12 days away, do you really need more phone calls? Or do you need to protect your reputation by not frustrating prospective patients?
Running ads when you have nothing to offer is more than a waste, it’s a disconnect between marketing and reality.3
Dynamic Budgeting Based on Real-Time Availability
Now let’s flip the script.
What if your ad budget could adjust automatically based on your schedule?
- You’re wide-open next Thursday and Friday? Boost your spend to drive traffic now.
- You’re at 90% capacity? Dial back and save the budget for when you really need it.
- One of your locations is booked solid, but the second one’s struggling? Reallocate dollars there instantly.
That’s the power of dynamic budgeting. And it’s not just theory — this is how high-growth practices keep their calendars full without wasting a dime.4
And with real-time data integrations between your EHR and your marketing platforms, this level of precision is 100% achievable.5
Why Your Ads Team Needs Access to Your Schedule
Here’s the biggest disconnect we see between practices and their marketing partners:
Your ad team is flying blind.
If they don’t know your availability, they’re making decisions based on impressions and clicks — not actual patient outcomes.6
But when marketers have access to real-time scheduling data, everything changes:
– We know when to turn up the volume (and when to pull back).
– We track which campaigns are driving booked appointments — not just web traffic.
– We optimize for value, not just volume.
And when your ads are optimized for ROI, you’re finally getting what you actually paid for: results.
Strategic Growth Demands Smarter Advertising
We’re not here to just run your ads. That’s not what National Strategic Group does.
We’re here to align your advertising with your operations, so your schedule, your spend, and your strategy are always in sync. Here’s what we believe:
Marketing should never be a guessing game, and growth should always be strategic.
With the right systems, the right data, and the right strategy — you don’t just attract more patients. You attract the right patients, at the right time, with the right services to drive profit.
Connect with our team to explore how dynamic ad strategies can unlock your next stage of scalable growth, because when every dollar matters, every click must count.
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