A True Strategic
Partner For Your
Vision Practice

“I realized that our marketing was dated and we looked like every other eye care provider. National Strategic has changed that – our incredible growth reflects the difference.

–Aaron Schubach, Standard Optical”

Audit Your Marketing

Get In Touch

Leveraging a long track record of success in optometry, ophthalmology, and elective surgery, National Strategic crafts a custom strategy for every engagement. Your practice is unique and your marketing should reflect this. Take advantage of our coast-to-coast experience working with hundreds of eye care providers to deploy an advantage in your local market.

As a partner, we support your business growth goals throughout every stage of our engagement. We look beyond your marketing metrics and take responsibility for your success.

Audit Your Marketing

Get In Touch

Our Clients Include

High Value
Optical Retailers

Growth-Focused
Optometric Locations

Referral-Driven
Ophthalmology Practices

$Refractive-icon$

Refractive
Surgery Groups

Elective (cash-based)
Surgery Groups

Cataract Surgeons
Premium Procedures

High Capacity/Volume
Vision Specialists

How National Strategic
Can Help Your Eyecare Practice:

Brand Development

Does your practice look like every one else? Can a patient truly feel what makes you different when trying to make a decision between you and a provider across town (or a corporate chain)? A consistent messaging and visual experience for your patients drives a perception of professionalism, encourages brand loyalty, increases patient commitment and spend.

Our Clients Benefit From:

BRAND MESSAGING GUIDES

Tell your unique story and accentuate your business leverage points – Stand out from other eyecare practices.

VISUAL BRAND GUIDES

Hone and standardize “the look” of every piece of marketing your patients see .

SPECIALIZED VIDEO, PHOTO & GRAPHICS PRODUCTION

On-site and remote services available to ensure your patients see an authentic and impressive presentation of your practice at every step.

Digital Demand Generation

Patients digitally express demand for eyecare services thousands of times each month. How much of that demand are you capturing? Our deep understanding of eyecare terminology allows our expert teams to identify pockets of demand for and drive patient volume for your practice.

Demand Generation Programs Include:

SEARCH ENGINE OPTIMIZATION

Increase transparency with where your website ranks and for which services. Matching best in class SEO Technology with our proprietary optimization techniques facilitates a predictable pattern of website traffic growth.

SNACK PACK OPTIMIZATION

Eyecare patients make decisions from Google’s Snack Pack (top 3 listings with map) at an increasing rate without ever visiting a website. Our sophisticated process allows you to rank where it matters and capture their attention.

PAID ADS PROGRAM

If it makes sense for your brand, our paid traffic team will develop a deeply data-driven approach to optimize your spend, minimize false clicks, and drive real patient volume.

Website Re-Architecture

Eyecare patients have a predictable pattern of using websites. After studying millions of website visits across our vision clients, we’ve identified a variety of best practices we can apply to your website to help turn visitors into patients.

Our Website Programs Include:

CALL TO ACTION OPTIMIZATION

Design your website to drive action. Our data-driven approach facilitates simultaneous deployment of best practices on mobile and desktop devices.

SEO-FIRST ARCHITECTURE

Drive traffic to parts of the website that are most likely to drive conversions for eye care patients.

SPLIT TESTING

Treat your website like an ongoing science experiment to consistently measure the impact of new colors, videos, navigation elements, etc

Optimized Patient Recall / Winbacks

We’ve sent millions of emails, text messages and direct mail pieces to drive appointments. We’ve conducted countless eye split tests and list segmentations. Our deep research-focused approach has shown us what eye care patients respond to and what they ignore. (“Hey John, it’s time for your eye exam” just doesn’t cut it anymore).

Here’s How We Help Re-Engage Your List:

STRATEGIC RECALL

Rigorous testing of text, email and other mediums allows us to gain insights about your list and develop customized high-preforming campaigns

LEAD WINBACK CAMPAIGNS

Ever wonder what happens to no-show / no-response leads. Often it’s just not the right time. We’ve re-captured millions of “winback” dollars for our clients targeting these lists.

CAMPAIGN-BASED RECALL

Re-engage lists as old as 5 years by developing strategic communication to drive return volume.

Professional Referral Programs

Many of our clients rely on a strong referral network of providers (including ODs and primary care physicians). To support these efforts, National Strategic has developed a sophisticated toolkit to help develop referral relationships, maintain them and improve referral patient volume.

Example Components of our Eyecare Referral Programs Include:

HIGH TECH REFERRAL MATERIALS

Give your traditional “bio cards” an upgrade with our proprietary system featuring procedure messaging with a QR code leading to a highly optimized digital resource promoting your practice and expertise.

INNOVATIVE REFERRAL NETWORK COMMUNICATION TOOLS

Easy to use white label video tools to support relationships with your network - one-on-one or one-to-many.

LIST DEVELOPMENT AND MANAGEMENT

We help you find referral prospects and send them messaging that makes an incredible impression.

Social Reputation Management

Patients report social reputation as a top decision driver when making medical and eye health decisions. Our proven programs position your practice in in an impressive light for every patient conducting research.

Our Social Reputation Program Includes:

PROPRIETERY REVIEW GENERATION

Leveraging artificial intelligence to study the behavior of your patient base and drive positive public reviews for your practice and your doctors.

SOCIAL MEDIA CONTENT CALENDARS

Engage with your patient base and provide a professional image to showcase the best of your practice and its people.

STRATEGIC SOCIAL CAMPAIGNS

Leverage social media’s advanced targeting capacities to build custom audiences and drive high-value engagement and appointments.

Event Marketing & Seasonal Campaigns

Our team has a deep repository of successful campaigns to support the every branch of eyecare and the patient decision making process. We’ve run hundreds of multi-channels campaigns: seasonal, promotional, education, scarcity-based and offer driven.

Example Eye Care Campaigns Include:

USE IT OR LOSE IT

Leveraging the end of year benefits cycle to drive appointments and higher spends.

BACK TO SCHOOL

Properly engaging Moms during these campaigns provides a wealth of leverage for building full family practice-loyalty.

EXCLUSIVE EVENTS

Trunk shows, educational webinars, high value procedure promotions all start with strategic and segmented communication to drive inquiries.

Practice Consulting

Our strategic approach positions us to connect “the marketing” to “the results” in your practice. By taking a deep interest in our clients’ operations, we’ve developed a vault of best practices to support any practice need. Our team can support you in identifying issues, improving sales process, scripting, and follow up to help maximize each patient encounter.

Our Consulting Services Include:

CALL ANALYSIS

Our professional call analysis team reviews incoming calls monthly to help you get a grip on you’re your phone conversion rates, identifying scripting opportunities and logging voice mails.

PHONE STAFF TRAINING

Triage calls, improve closing conversations and courteously drive the appointment on every call. Best of all, the data from our Call Analysis team will provide goals and metrics.

ON-SITE TRAINING

Nothing beats the power of in-person observation and conversion-focused training. Teach your staff to maximize every opportunity with every patient.

A True StrategicPartner For YourVision Practice